Give Your Brand A Hand

Award-winning brands are made with Social Influence. Check out our high-impact services your DTC brand needs to succeed in today’s evolving marketplace.

Amazon Store

Walmart Store

Brand Protection

Amazon’s Brand Registry is a valuable resource for protecting your brand on Amazon. Brand Registry allows access to exclusive marketing tools such as product video, A+ Enhanced Brand Content (EBC), a brand webstore, and an ever-expanding suite of exclusive brand advertising tools. More importantly, Brand Registry allows you to gate your listings and block unauthorized or counterfeit sellers from poaching your sales, driving down prices and ruining your brand image

Advertising Campaign Management

The main goal of a product advertising campaign is to increase sales. Sometimes this is done at the expense of profits. An effective, long-term ad strategy has to ensure that profits are realized and sustainable. A successful ad campaign starts with the right keywords and evolves through monitoring key performance indicators like Impressions, Click Through Rate (CTR), Cost per Click (CPC), and Return on Ad Spend (ROAS). Utilizing ad formats and placements that others overlook is also an important component of success

Listing Creation and Optimization

Whether writing a listing from scratch, or optimizing an existing listing, the process is the same. It starts with competitive analysis and keyword research for optimal search visibility and ends with rock solid copy writing that converts visitors into buyers. There is a fine balance between keyword stuffing and engaging sales copy. Mastering this balance leads to massive success on Amazon. Services include Title, Bullets, Description, and Back-End Search Terms.

Listing Traffic and Product Reviews

When a product is launched on Amazon, it is buried deep below the surface. It is next to impossible to find most new products in search results. This is because Amazon has yet to rank the product and index it for certain search terms. We can help remedy this problem by driving traffic to new listings through social media and search engine marketing. Reviews also boost rankings, and we have mastered the several white-hat approaches to review generation.

Competitive Analysis

When evaluating a product, it is important to take a step back and evaluate the entire ecosystem in which the product is expected to thrive. This includes an analysis of the product category as well as detailed evaluations of the top competitors. From this analysis, we are able to understand what it takes for the product to succeed.

Keyword Research

The right keywords are crucial when it comes to search visibility. In order to put a product in front of the right audience, it is important to understand what problems the product solves. We start our keyword research with a high-level exploration of related search terms on Google before drilling down to more relevant product searches on Amazon. Next, we utilize cutting-edge keyword tools to compile comprehensive lists of search terms that can be used in listing creation as well as PPC campaigns. Finally, the most reliable keyword data comes after the product is launched from running sponsored ad campaigns.

Our

Process

STEP 1

Assessment

We analyze and assess your brand’s performance data, evaluating what services you need to see your business reach its full potential.

STEP 2

Research

We provide competitive analytics along with brand, industry, and competitor research to understand your specific needs, challenges, and goals.

STEP 3

Planning

We develop a custom-tailored strategy to meet your brand goals by a target deadline, providing a clear roadmap of achievable milestones along the way.

STEP 4

Implementation

With your plan in hand, we make the marketing magic happen, setting into motion your custom-tailored strategy to produce the results you want to see.

STEP 5

Reporting

Once the gears start turning, we keep you updated with 24/7 support, performance reporting, and data analyses to keep you in the loop around the clock.