Marketing has so many subdivisions, sometimes it’s hard to keep track.
Content marketing, one of the more misunderstood off shoots, is as tricky as it is simple.
What’s so tricky about it, you ask? It’s just writing…
No. Not everyone can write something that speaks to their readers and prompts them to like/follow you on social media.
You are not writing high-school papers. You’re writing to an audience significantly larger than your bored college professor. You want them enthralled with your work. Unlike your professor, this audience can (and will) haul themselves off your website faster than you can say ‘Audience Engagement’ if they don’t find you interesting enough.
My point is simple and obvious: If you really want to make your content more inviting, engaging and user-friendly, you have to beat your articles into shape.
Content marketing can enhance your online visibility and generate leads for you within a short time span – But you need to get it right.
Let’s get this show on the road then, here are 20 things you need to consider when writing your next blog post: